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Your company’s marketing emails aren’t driving sales, signups, upgrades, or repeat business.
And you don’t know why.
You’ve probably heard the stats that email marketing gets the highest ROI of any marketing channel. ($36 in ROI for every $1 spent, in fact.) Email marketing is powerful and can help your company grow, scale, and positively impact your customers! But only if you do it right.
What would it mean for your company if even just one of the following situations came true?
More prospective customers signed up ― and showed up! ― for demos
Trial users upgraded to paid subscriptions like clockwork
Churn decreased significantly because customers want to stay with you for the long term — so profitability increased
Lapsed users and former customers often decided to give your product another try
Educators and leaders turned into compelling marketers who raved about your product to colleagues in other schools
Your edtech company made the impact you’ve been dreaming of
With the right strategy and messaging, email marketing can help your company get results like these!
Hi! I’m Erika, an email marketing strategist + copywriter with an unfair glorious advantage in the edtech world: I’m a former educator + district leader too.
Not only can I develop strong email marketing strategy and write copy that converts, but I can also write in a voice your audience relates to, translate complex tech-speak into their words, and position your solutions in their terms ― because I’ve literally been in their shoes.
Using a process that’s part science and part art, I develop email marketing strategy and copy that help edtech companies win more hearts, minds, and happy customers.
“Erika knows email marketing and she knows edtech. She’s so good that I hired her twice within a year!
First, Erika examined StartEd’s overall email strategy and the data to see where the gaps were, and she made some strong recommendations. Then, she wrote 3 email sequences that are getting great results. One of the sequences increased conversions by almost 20%!
Six months later, I hired Erika to lead email marketing for EDTECH WEEK. She developed the best-performing email marketing campaign we’ve ever had! Open rates and click rates increased dramatically compared to previous years. She went above and beyond the original scope to make sure we put this conference back on the map after COVID — and we definitely accomplished that mission.”
Why work with me?
You’ll get results
When you invest in your email marketing, you want to see results. Here are some recent wins my clients enjoyed:
57% open rate ― that’s 2 to 3 times higher than average* → What would it mean for your company if 2 to 3 times more people read your emails than your competitors’ emails?
12.7% click-through rate ― that’s 2 to 3 times higher than average* → What would it mean for your company if 2 to 3 times more people signed up for a free trial or spent time in your app?
20% higher conversions → What would it mean for your company if your email sequences drove more sales than you even thought possible?
Sure, I’ve got all kinds of formal credentials too — a bachelor’s degree from Columbia University, a master’s degree in teaching, certifications in email copywriting… But what really matters is that my clients see real results because of my ability to develop strategic email marketing campaigns with copy that converts.
You’ll get an education insider who can speak to your target audience
I’ve spent the past 15 years working in schools and districts across curriculum and instruction, administration, and product development. Yes, I was the decision-maker you’re trying to reach at both the school level and the district level. I even managed procurement for a $24 million edtech contract at the New York City Department of Education. So I know education and your target audience’s wants and needs inside and out.
You’ll get research-backed copy that converts
Most copywriters jump into writing, but my process involves deep customer research before I write a single word. I work to understand things like what problems your customers are trying to solve, why they buy your product in the first place, and how they talk about the results they’ve seen. All that information helps me make sure every word of copy I write hits home and gets you the results you need.
Your customers will feel the love
I've got endless respect for teachers, leaders, and students ― and this comes through in the copy I write. Why does that matter? When prospective customers feel respected and understood, they are much more likely to trust your company, buy your solution, and stick around for the long term.